Campbell Soup subsidiary Arnott’s of Australia is planning to sell more of its iconic biscuit brand Tim Tam in India.
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The company already exports a very small amount of product to the Indian subcontinent, but plans to focus on India in the next few years, reports the Sydney Morning Herald.
President Walter Bugno said he wanted to transform Campbell Arnott’s into a truly Australasian business.
If the company has its way, Indian consumers will soon be dunking their biscuits into chai in their own version of the Tim Tam Slam.
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