AUSTRALIA: Snack food choices about related offers

Australian consumers make many purchases of snack foods with reference to associated competitions or collectibles, rather than the product’s ingredients, according to market analyst ACNielsen . A new report by the company, released this month, identifies various segments within the A$800m snack food sector, for example nutritious snacks, nuts and salty snacks. Furthermore, it reveals that the nutritious snack segment is the third-fastest growing segment in Australia's grocery market.

June 6, 2001

Australian consumers make many purchases of snack foods with reference to associated competitions or collectibles, rather than the product’s ingredients, according to market analyst ACNielsen.

A new report by the company, released this month, identifies various segments within the A$800m snack food sector, for example nutritious snacks, nuts and salty snacks. Furthermore, it reveals that the nutritious snack segment is the third-fastest growing segment in Australia’s grocery market.

ACNielsen identifies Smith’s Snackfoods as market leader, a division of PepsiCo and Snack Brands Australia.