Australian consumers make many purchases of snack foods with reference to associated competitions or collectibles, rather than the product’s ingredients, according to market analyst ACNielsen.

A new report by the company, released this month, identifies various segments within the A$800m snack food sector, for example nutritious snacks, nuts and salty snacks. Furthermore, it reveals that the nutritious snack segment is the third-fastest growing segment in Australia’s grocery market.

ACNielsen identifies Smith’s Snackfoods as market leader, a division of PepsiCo and Snack Brands Australia.