Food exported to Japan from the Australian island state of Tasmania may soon have a photo of the farmer or cow on them.

Exported beef products may include a picture of a cow on the individual packaging, while vegetables could boast a photograph of a farmer, said David Llewellyn, Tasmania’s Primary Industries, Water and Environment Minister.

Some organic farmers in Japan already include photographs on food packaging to educate consumers about the origins of the products.

As Japan is Tasmania’s largest export market, exporters are keen to do whatever it takes to ramp up the reputation and market status of their products among Japanese consumers.

Llewellyn is currently leading a trade mission of Tasmanian exporters to Japan, China and Malaysia, with an emphasis on promoting Tasmania’s reputation as a safe producer of food.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:

Market drivers and inhibitors
Five-year forecasts and the impact of COVID-19
The performance of the online channel versus offline
Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation

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Free Report

What’s the forecast for the food and grocery industry?

Market drivers and inhibitors
Five-year forecasts and the impact of COVID-19
The performance of the online channel versus offline
Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation

Assess developments within this sector to help your business thrive in 2022 and beyond.

By GlobalData