Food exported to Japan from the Australian island state of Tasmania may soon have a photo of the farmer or cow on them.
Exported beef products may include a picture of a cow on the individual packaging, while vegetables could boast a photograph of a farmer, said David Llewellyn, Tasmania’s Primary Industries, Water and Environment Minister.
Some organic farmers in Japan already include photographs on food packaging to educate consumers about the origins of the products.
As Japan is Tasmania’s largest export market, exporters are keen to do whatever it takes to ramp up the reputation and market status of their products among Japanese consumers.
Llewellyn is currently leading a trade mission of Tasmanian exporters to Japan, China and Malaysia, with an emphasis on promoting Tasmania’s reputation as a safe producer of food.