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March 24, 2021

Australia’s Patties Foods buys healthy-meals firm Fitness Outcomes

Australia-based Patties Foods has acquired a local healthy ready-meals business for an undisclosed sum, it has announced.

By Leonie Barrie

Australia-based Patties Foods has acquired local ready-meals business Fitness Outcomes for an undisclosed sum.

Patties, owner of brands including Four’N’Twenty pies, Herbert Adams and Nannas, will take on the sales, marketing, and innovation functions of the Fitness Outcomes brand, with manufacturing of 20 chilled and frozen SKUs transferring to its sites from this month.

In a statement, Patties Foods said: “Fitness Outcomes prides itself on delivering nutrient rich, high-protein meals to consumers with an emphasis on quality and convenience.

“Its addition to the Patties portfolio completes the company’s already expansive representation across key segments in the  ready-meals category, alongside Ruffie Rustic Foods and Weight Watchers.”

Patties added the acquisition follows a “significant investment” in its manufacturing sites in Australia and New Zealand, including the expansion and development of the Bairnsdale site and the 2019 purchase of the Packenham site.

Paul Hitchcock, the company’s CEO, said: “We are thrilled to be adding a new brand to our portfolio. Fitness Outcomes will play an important role in catering to a new demographic and growing our sales in both the frozen and chilled meals categories.” 

Fitness Outcomes’ chilled and frozen meals are sold in by major supermarket retailers in Australia, including Coles and Woolworths, as well as in independent stores and fitness centres. It also has an e-commerce operation selling direct to consumers.

Patties Foods was acquired by private-equity group Pacific Equity Partners in 2016.

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