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July 9, 2021

Austrian food firm Wojnar’s gives up majority stake to Vivatis Holding

The deal needs approval from the competition authorities in Austria.

Vivatis Holding in Austria, described as a “strategic management holding company”, plans to take a majority stake in local spreads, snacks and sauces business Wojnar’s Wiener Leckerbissen.

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The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
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The acquisition of a 74% interest in family-owned Wojnar, based in Vienna, is subject to the approval of Austria’s competition authority, Vivatis said in a statement, without providing financial terms for the transaction.

Founded in the 1930s by Josef Wojnar and employing around 560 people, the company also produces salads, dressings, relishes and seasonings, as well as on-the-go snacks and other convenience products. It supplies retail, foodservice and wholesale customers in a selection of European markets and is also focused on the trends in organic, vegan and nutrition products, along with sustainability.

Vivatis chief executive Gerald Hackl said: “On the one hand, we are expanding our expertise in the fresh and refrigerated convenience business, and on the other hand, the merger offers both companies the opportunity to grow sustainably, healthily and qualitatively in the long term. In this way, locations, jobs and added-value in Austria are also secured in the future.”

Located in the Austrian city of Linz, Vivatis is forecasting annual sales for its own business of EUR900m (US$1.06bn) for 2021. It employs 3,400 people across the company, which is described as consisting of “established manufacturers of branded goods as well as specialised production and service companies” in food and beverages.

A selection of its brands includes Austrian sausages under the Knabber Nossi label, Inzersdorfer ready meals, Maresi coffee milks, Toni Kaiser pastries and frozen-food products under the Bauernland line.

Vivatis is focused on the major European markets, with exports accounting for 20% of the business in countries that include Germany, the Czech Republic, Italy, Hungary, Romania and Slovakia, according to its website.

Daniela Wojnar, the managing director of Wojnar’s added: “For our family company Wojnar, which is now run by the third-generation of my two sisters and me, tradition and innovation are of particular importance. Looking to the future, we are happy to have found Vivatis as an Austrian partner with shared values and visions.”

Wojnar’s portfolio includes the brands Liptauer, Green Heart, Pfaum’s, and Everything Bio, as well as its namesake line of products. Export markets include Germany, Slovenia, Croatia and Slovakia.

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img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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