Vivatis Holding in Austria, described as a “strategic management holding company”, plans to take a majority stake in local spreads, snacks and sauces business Wojnar’s Wiener Leckerbissen.
The acquisition of a 74% interest in family-owned Wojnar, based in Vienna, is subject to the approval of Austria’s competition authority, Vivatis said in a statement, without providing financial terms for the transaction.
Founded in the 1930s by Josef Wojnar and employing around 560 people, the company also produces salads, dressings, relishes and seasonings, as well as on-the-go snacks and other convenience products. It supplies retail, foodservice and wholesale customers in a selection of European markets and is also focused on the trends in organic, vegan and nutrition products, along with sustainability.
Vivatis chief executive Gerald Hackl said: “On the one hand, we are expanding our expertise in the fresh and refrigerated convenience business, and on the other hand, the merger offers both companies the opportunity to grow sustainably, healthily and qualitatively in the long term. In this way, locations, jobs and added-value in Austria are also secured in the future.”
Located in the Austrian city of Linz, Vivatis is forecasting annual sales for its own business of EUR900m (US$1.06bn) for 2021. It employs 3,400 people across the company, which is described as consisting of “established manufacturers of branded goods as well as specialised production and service companies” in food and beverages.
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By GlobalDataA selection of its brands includes Austrian sausages under the Knabber Nossi label, Inzersdorfer ready meals, Maresi coffee milks, Toni Kaiser pastries and frozen-food products under the Bauernland line.
Vivatis is focused on the major European markets, with exports accounting for 20% of the business in countries that include Germany, the Czech Republic, Italy, Hungary, Romania and Slovakia, according to its website.
Daniela Wojnar, the managing director of Wojnar’s added: “For our family company Wojnar, which is now run by the third-generation of my two sisters and me, tradition and innovation are of particular importance. Looking to the future, we are happy to have found Vivatis as an Austrian partner with shared values and visions.”
Wojnar’s portfolio includes the brands Liptauer, Green Heart, Pfaum’s, and Everything Bio, as well as its namesake line of products. Export markets include Germany, Slovenia, Croatia and Slovakia.
