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April 22, 2021updated 11 May 2021 7:24pm

Avara Foods invests in UK poultry site

By Simon Harvey

Avara Foods, the UK-based poultry business, is investing in its Hereford manufacturing facility in the English Midlands to add a new automated packing line for diced products.

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The chicken and turkey processor, which supplies whole birds to retailers and the foodservice channel, along with products such as mince, sausages, burgers and meatballs, said the GBP1.9m (US$2.6m) investment in the Grandstand Road site also includes new deboning equipment.

Avara said it has now ploughed GBP6.5m into the Hereford plant over the past two years, encompassing new technology and general site improvements. The latest project will add 100 new jobs, including permanent and temporary positions.

Last October, Avara announced it would funnel GBP11m into another Midlands facility at Brackley, Northamptonshire, with the addition of 60 jobs, as chief executive Andy Dawkins flagged a GBP100m investment across its plant network over a three-year period to finance site improvements.

Avara said it has also started producing skewers and marinated meats at its Hereford plant ahead of the barbecue summer season. The company also introduced a three-strong product range last year – The Turkey Kitchen – featuring ‘Thai Style Cakes’ and Katsu and Cajon turkey strips.

Marcus Billig, the site manager at Hereford, said in a statement: “Avara remains committed to investing in its Herefordshire production and agricultural operations and is proud of its long association with the county. The new line and equipment complements our existing operations and allows us to produce even more here in the heart of Hereford.”

Related Companies

Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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