View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 20, 2021updated 11 May 2021 6:58pm

Aviko, Eurofrits launch plant-based venture in Spain

By Simon Harvey

Aviko and Eurofrits have launched a joint venture in Spain to manufacture plant-based frozen food products for the domestic and international markets.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Netherlands-based potato supplier Aviko and Eurofrits, a producer of frozen appetisers, snacks and tapas in Spain, hold a majority share in NeWind Foods. The family-owners of Eurofrits hold the remainder of the new business, which was set up a year ago with ten employees now on board.

NeWind Foods operates out of Eurofrit’s facility in Burgos, a city in Castile and León in the north of Spain, where a plot of land has been put aside for the new company.

The joint-venture partners claim NeWind Foods is the first company to offer plant-based products manufactured in Spain. Five ‘chicken and beef’ products have been launched locally initially including meat-free nuggets and burgers that are free from preservatives and artificial flavourings, and are made with pea, soya and wheat proteins. They are targeted at the retail and foodservice channels.

Juan Lizariturry, a board member of NeWind Foods, said: “The R&D department has been working for two years on the search for a new generation of plant protein-based products that will provide society with added value and a new consumer experience.

“In that regard, our products are aimed at a very wide audience, not only made up of vegans or people with different lifestyles who want to improve their diet, but also those who want to try new foods and strike a balance between their intake of plant and animal protein, thus contributing to the balance of the planet.”

Outside of the joint venture, Aviko holds a 25% share of Eurofrits under a commercial partnership.

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food