Once Upon a Farm, a US-based start-up producing cold pressed baby foods, has received US$20m in financing from a group of investors led by private-equity fund CAVU Venture Partners.

As part of the transaction, CAVU co-founder and managing partner Brett Thomas and the private-equity firm’s senior associate Jared Jacobs will Once Upon a Farm’s board. The other participating investors in the B-series round of funding were S2G Ventures and Beechwood Capital, along with unnamed series A investors, according to a statement. The A financing in 2017 was led by Cambridge SPG. 

Berkeley, California-based Once Upon a Farm was co-founded by John Foraker, its chief executive, and Jennifer Garner. The company, which is B-corp certified, offers baby foods, apple sauce and smoothies.

Garner said: “This latest round of funding allows us to continue to help busy parents give their children the most nutritious foods possible and make life a little bit easier for families across the country.”

Once Upon a Farm said it has expanded from 300 retail outlets to more than 8,500 and now counts Target, Whole Foods, Kroger, Publix and Walmart among its stockists. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thomas at CAVU added: “The baby food category has lacked real product innovation for quite some time. We’re thrilled to partner with John, Jen and the rest of the Once Upon a Farm team to disrupt and lead in this space.”

just-food analysis: Why should food companies consider becoming B Corp?