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November 10, 2015

Barilla opens facility focused on “growth, innovation”

Barilla has opened a new headquarters for its operations in the Americas.

Barilla has opened a new headquarters for its operations in the Americas.

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The new office is in Chicago and has been built to "propel growth and innovation" at the business, the Italian food giant said.

"This is a new and exciting chapter for us – one that speaks to the passion we feel for continuous innovation. It's how we are growing the business," Barilla chairman Guido Barilla said.

The building includes a pilot plant; test and demonstration kitchens; and a "customer collaboration centre" for joint business planning with customers.

In August, Barilla relocated approximately 150 employees from Bannockburn in Illinois to the new office.

Mr Barilla added: "Now, when our employees come to work they are welcomed to a space that is built for collaboration and learning, both of which are the engine that pushes us forward into new territories and to even better serve our customers."

Related Companies

Free Report
img

Innovation Update Q2 2022: Meat and Meat Alternatives

Meat alternatives continue to push boundaries, as companies explore 3D printed, plant-based, and precision fermentation-based alternatives. As a result, shoppers are more open to experimental formulations that introduce new flavors to meat products, blur traditional food categories, or swap in new ingredient types. It is vital for their development that retailers acknowledge this range of emerging trends during these increasingly uncertain times. Brands must continue to understand how consumer needs and desires change, and offer a range of products that reflect the world around them, therefore developing purchasing and consumption decisions. Exciting non-traditional formulations are hitting the market - following the trajectories and target audiences of these launches will help other brands find their niche. Consult our report on Meat and Meat Alternatives, from the collection of >17,000 reports on GlobalData Explorer, to:  
  • Understand the current market dynamics of the Meat and Meat Alternatives Sector
  • Assess strategies implemented by companies to better penetrate the market
  • Understand the key themes in the market that these companies and their respective products appear to be targeting
  • Marketing / Advertising strategies being used by these players for specific products
  • Other segment-specific analysis (packaging, design, flavors etc.)
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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