French retail giant Carrefour has launched a store concept in Belgium under the banner Easy Caddy.
The store, located in East Flanders, is the only one to be launched by Carrefour so far and has been opened as a test case, a spokesperson for the retailer told just-food. The store opened last week and is situated in the Moerbeke-Waas region of Flanders.
The store is reported to be a hybrid between a convenience store and a supermarket, but the spokesperson declined to offer any further information on the concept of the trial store or plans to roll the banner out further.
According to Lineaires, a first assessment of the new format is scheduled for early next year.