BELGIUM/CHINA: Quick fastfood chain plans further expansion in China

Belgian-based fastfood company Quick has opened a chain restaurant, selling hamburgers, fries, beverages and ice cream, in north China's Hebei Province. This follows Quick's successful pilot project in Qingdao, Shandong Province. The company is now looking to franchise to grow in China and is targeting Beijing and other major cities as well as China's expanding expressway network.

July 7, 2003

Belgian-based fastfood company Quick has opened a chain restaurant, selling hamburgers, fries, beverages and ice cream, in north China’s Hebei Province.

This follows Quick’s successful pilot project in Qingdao, Shandong Province.

The company is now looking to franchise to grow in China and is targeting Beijing and other major cities as well as China’s expanding expressway network.