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January 6, 2021

Bella Bulgaria confirms Marathon Foods asset acquisition

Bella Bulgaria said it acquired assets from foodservice supplier Marathon Foods in Hungary in 2019, contrary to a previous announcement that it had acquired the company outright.

By Dean Best

Bella Bulgaria, a meat-to-dairy products manufacturer, said it acquired assets from foodservice supplier Marathon Foods in Hungary in 2019, contrary to a previous announcement that it had acquired the company outright.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
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In the summer of 2019, Bella announced it had bought Marathon Foods for a price tag of BGN12m (then US$6.8m) and the news was widely reported at the time. The company has now retracted that information.

In a statement sent to just-food dated 5 January, Bella said: “Bella Bulgaria SA states that our company has never acquired Marathon Foods Kft. as a legal entity.

It continued: “In accordance with the agreements achieved during the negotiation process between Bella Bulgaria SA and Marathon Foods Kft. our company acquired production lines, technical equipment, as well as rented factory space, along with related infrastructure.”

Bella declined to provide more details.

Located in Budapest, Marathon Foods also supplies major retailers in the European Union such as Tesco, Aldi, Spar, Iceland and Auchan. Its counts the fast-food chains McDonald’s and Burger King amongst its out-of-home customers. Its product range includes strudels, spring rolls, cheese and pasta bites, pastries, meat and fish products, and cinnamon and Mexican rolls. 

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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