View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
January 6, 2021

Bella Bulgaria confirms Marathon Foods asset acquisition

Bella Bulgaria said it acquired assets from foodservice supplier Marathon Foods in Hungary in 2019, contrary to a previous announcement that it had acquired the company outright.

By Dean Best

Bella Bulgaria, a meat-to-dairy products manufacturer, said it acquired assets from foodservice supplier Marathon Foods in Hungary in 2019, contrary to a previous announcement that it had acquired the company outright.

In the summer of 2019, Bella announced it had bought Marathon Foods for a price tag of BGN12m (then US$6.8m) and the news was widely reported at the time. The company has now retracted that information.

In a statement sent to just-food dated 5 January, Bella said: “Bella Bulgaria SA states that our company has never acquired Marathon Foods Kft. as a legal entity.

It continued: “In accordance with the agreements achieved during the negotiation process between Bella Bulgaria SA and Marathon Foods Kft. our company acquired production lines, technical equipment, as well as rented factory space, along with related infrastructure.”

Bella declined to provide more details.

Located in Budapest, Marathon Foods also supplies major retailers in the European Union such as Tesco, Aldi, Spar, Iceland and Auchan. Its counts the fast-food chains McDonald’s and Burger King amongst its out-of-home customers. Its product range includes strudels, spring rolls, cheese and pasta bites, pastries, meat and fish products, and cinnamon and Mexican rolls. 

Related Companies

Free Report
img

What’s missing from your IPO industry assessment?

IPO activity all but stopped in 2020, as the investment community grew wary of the effects of COVID-19 on economies. No matter how deserving a business was of flotation, momentum was halted by concerns of when a ‘new normal’ of working patterns and trade would set in. Recently, sentiment has changed. Flotations picked up again during the second half of 2021, and now in 2022 the mood is decidedly optimistic. Business leaders have their eyes on fast rebounding economies, buoyant market indices and the opportunity once again to take their businesses public. As a result, global IPOs are expected to hit back this year. With GlobalData’s new whitepaper, ‘IPOs in Consumer and Retail: 5 must-include elements for your prospectus industry report’, you can explore exactly what is needed in the essential literature. GlobalData’s focus lies in the critical areas to get right:
  • Macroeconomic and demographic environment
  • Consumer context
  • Industry environment
  • Competitive environment
  • Route to market
Interested to learn more about what to include in your IPO Industry Assessment report? Download our free whitepaper.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU