Cadbury Adams, part of the Cadbury Schweppes sweets to soft drinks group, is to extend its Trident bubble gum brand with the launch of Trident drops.
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The company has spent 18 months developing the new product for which Brazil will be a test market. Trident gum has been marketed in Brazil for 25 years.
According to a report in the Brazilian business newspaper Valor Economico, Cadbury Adams is looking to take a 30% market share with the Trident drops which are being targeted at the adult market, competing with the market-leading Tic Tac mint brand.
