Brazilian retailer Companhia Brasileira de Distribuicao (CBD) is to showcase some of its Brazilian products in French supermarkets operated by France’s Casino.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more


The companies will host a ten-day Brazilian festival starting on 9 June, during which time 140 Brazilian goods, including confectionery and sugar cane liquor, will be available in 700 Casino stores, reported Reuters.


“It’s the biggest ever promotional event with Brazilian products in an international retail network,” Cesar Suaki, executive commercial director of CBD, was quoted by Reuters as saying.


The move was welcomed by Luiz Fernando Furlan, Brazil’s trade minister, who said the initiative was a way to “show off Brazil”.


Casino has a 24% stake in CBD.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.