The Brazilian fastfood group Habib’s has shelved plans to open 102 outlets in the US because of the chains’ Arabic identity.
Go deeper with GlobalData
Habib’s has decided to wait until next year for the US roll out because of fears that US consumers will not welcome an Arabic chain in the aftermath of the terrorist attacks and the climate of war against Muslim fundamentalists. The restaurants’ logo is a Muslim figure and the outlets sell Arabic products.
“It’s a complicated situation,” Belchior Saraiva, Habib’s Brazilian operations manager told the financial newspaper Gazeta Mercantil.
“We were counting on entering the US in late 2001 with franchises in Miami, Tampa, Orlando and Jacksonville […] Now, we have to wait until the second half of 2002.”
Habib’s controls 180 restaurants in Brazil and four in Mexico.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
