US confectioner The Hershey Company has announced the launch of its Reese’s Peanut Butter Cups product to the Brazilian market.

The peanut-butter filled chocolate cups will be available in local supermarkets in the south and south-east regions from this month.

“Hershey is known for bringing great-tasting chocolate experiences to the world each and every day,” said Marcel Sacco, general manager for Hershey Brazil.

“The addition of Reese’s Peanut Butter Cups to the Brazilian market provides a new and delicious experience – and a perfect product – that is sure to delight consumers just like our other iconic Hershey brands such as Hershey’s Cookies N Crème Candy Bar and Hershey’s Kisses Chocolates.”

Reese’s Peanut Butter Cups will be available in a two-cup 42g version at a suggested price of BRL2.49 (US$1.12). Reese’s Miniatures will be available in an 8g version for BRL0.75.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.