Nestlé has invested US$47m in opening a new Brazilian production plant that will manufacture goods for consumers in Bahia, northeast Brazil.
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The plant is located in Feira de Santana and will produce Nestlé’s Popularly Positioned Products (PPPs), aimed at the needs of low-income consumers who earn under $10 a day. The move has created more than 2,000 new jobs in the area.
Peter Brabeck-Letmathe, chairman and CEO of Nestlé, said: “This new regional initiative makes good ethical and good business sense. It provides both improved access to quality food for lower income families and a significant boost to the local economy. Through this step, Nestlé Brazil will continue to create shared value by meeting shareholders’ expectations while, at the same time, promoting social inclusion.”
