Unilever has sold three brands to Brazilian food group Perdigao, the two companies announced today.
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The Anglo-Dutch consumer goods giant has offloaded three brands of margarine to Brazil’s second-largest food processor for an undisclosed sum.
The companies said production of the three brands would continue at Unilever’s plant in Valinhos, a town in the Brazilian state of Sao Paulo.
Unilever and Perdigao also plan to join forces on the production and sale of the Becel and Becel ProActiv brands in Brazil.
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Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
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