US burger behemoth McDonald’s is to launch a range of children’s shoes under the McKids brand in the Brazilian market this month. The shoes will complement the brand’s existing range of children’s clothes.

They will be distributed by Alon International, which owns the right to use the McKids brand on shoes in Latin America. Alon already makes shoes under the Warner and Disney brands and generates annual turnover in excess of US$10m.

The shoes will be manufactured by Sfoggia, Proper and Fit Line and retail through more than 8,000 shoe shops in Brazil.

To view related research reports, please follow the links

Restaurant Chains in Europe

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Food & Home Delivery Outlets Plus