Brazilian snacks and biscuits maker M. Dias Branco plans to expand its portfolio with a proposed deal for fellow local business Latinex International Import and Export.

Sao Paulo-based M. Dias Branco said it has entered an agreement to acquire Latinex for BRL180m (US$33.1m), although the purchase price could reach as much as BRL272m if certain performance targets are met under terms of the negotiations.

While Latinex operates in the same categories of pasta and snacks as M. Dias Branco under its Fit Food brand, it is also present in seasonings, condiments and sauces with its Smart line of products, an area the company said reflects its “commercial strategy, including in its portfolio products with high-growth potential and added value”.

Based in Sao Jose dos Pinhais in the Brazilian state of Parana, Latinex also owns the Frontera brand of tortilla chips and the Taste & Co line.

If the deal is finalised, the two companies will operate independently, publicly-listed M. Dias Branco said in a statement, adding that the transaction is not subject to approval by the country’s competition body – The Administrative Council for Economic Defense (CADE).


How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData