BRF launches Sadia range for European foodservice

Brazil-based food group BRF has launched a range of chicken products under its Sadia brand targeting the foodservice channel in Europe.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:

Market drivers and inhibitors
Five-year forecasts and the impact of COVID-19
The performance of the online channel versus offline
Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation

Assess developments within this sector to help your business thrive in 2022 and beyond.

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BRF, which is looking to build its presence in the foodservice market in European countries, has developed three lines that will be initially distributed in Spain, Italy and Greece.

A set of fully cooked snack foods are being aimed at outlets like cafes and bars that team entertainment with food. The C'Rock Music line includes products like crispy chicken fillets.

BRF's Gourmet line is aimed at restaurants and includes Grand Bleu, a crispy chicken fillet stuffed with ham and cheese.

The third line, Sadia Best 4 You, includes grilled chicken breast to be used in salads and sandwiches.

The company hopes to launch the products in other European markets "in the coming months", it said. A spokesperson said BRF had yet to confirm in which other markets the lines would go on sale.

Free Report

What’s the forecast for the food and grocery industry?

Market drivers and inhibitors
Five-year forecasts and the impact of COVID-19
The performance of the online channel versus offline
Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation

Assess developments within this sector to help your business thrive in 2022 and beyond.

By GlobalData

Dean Best

An experienced editor, Dean has reported on the international food and beverage industries for 19 years. He became editor of Just Food in 2007 and Just Drinks in 2022.

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Free Report

What’s the forecast for the food and grocery industry?

Free Report

What’s the forecast for the food and grocery industry?

Dean Best

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Companies Intelligence

Sadia GmbH

Rock Music Company, Ltd.

BRF SA