Chinese food giant Bright Food is reportedly preparing to take full control of UK cereal business Weetabix.

Bright, which already holds a majority stake in the group, is set to buy the remaining 40% of the company from investors including Lion Capital, Sky News reported.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Previous speculation had centred on the possibility the remainder of the company not owned by Bright could be floated in London.

Bright declined to comment on speculation surrounding its plans for Weetabix on Friday (10 October) and was unavailable for further comment today. Representatives for Lion were also unavailable for further comment.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact