Indian biscuit maker Britannia Industries has signed a “non-binding memorandum of understanding” with Greek cake-to-croissant maker Chipita that could lead to a joint venture between the two companies.

In a filing with the Bombay Stock Exchange today (21 February), Britannia said: “The company has signed a non-binding memorandum of understanding with Chipita, a Greek company, for exploring certain business opportunities. The company is in advance stage of discussion with Chipita to finalise definitive agreements inter-alia that include joint venture agreement.”

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The filing came after a report from Indian newspaper The Economic Times, which carried quotes from Britannia managing director Varun Berry on the possible venture.

“We see immense scale through this partnership, since the categories are highly scalable and are bridge products between biscuits, chocolates and fresh bakery, at competitive prices,” Berry said, according to The Economic Times.

The report said Britannia would like hold a majority stake in the venture.

See Also:

Berry added: “This partnership gives us a long runway for aggressive growth in a completely new category.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In its stock market filing today, Britannia said: “The company will inform the stock exchange once the partnership is established and agreements are signed.”

Chipita’s operations focus primarily on four product categories: croissants, savoury snacks such as baked rolls, cakes and confectionery. The company operates brands including Fineti, 7 Days and Chipicao. The company’s products are sold in 66 countries around the world, including India. Chipita manufactures products in 17 plants located in nine different countries.

Last week, Britannia reported higher nine-month sales and earnings but outlined the impact it saw the Indian government’s demonetisation move in November have on its third-quarter results.