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October 23, 2019

Bubs Australia’s new executive chairman Dennis Lin to drive China strategy

Bubs Australia has announced the appointment of an executive chairman to drive the infant-formula manufacturer's China strategy. 

By Dean Best

Bubs Australia announced Dennis Lin has become executive chairman of the infant-formula manufacturer with a remit to drive the company’s China strategy.

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Lin joined Sydney-listed Bubs’ board in January 2017 and was appointed non-executive chairman later that year. As as trained chartered accountant and solicitor, he has specialised in commercial transactions, mergers and acquisitions, and capital-market activities between Chinese and Australian businesses, with a focus on the agriculture and consumer goods sectors. 

Kristy Carr, Bub’s chief executive and executive director, said: “The board is unanimous in supporting this appointment of Dennis as executive chair as it secures Dennis’ instrumental skill set for the company and closely aligns his role with our future performance. Dennis has been the architect behind our approach to mergers and acquisitions, and the formation of our strategic partnerships. Our China business has grown significantly thanks to his input and we expect it will continue to do so. 

“Under his new executive role, Dennis will be more actively involved in driving our China strategy and I look forward to continuing to work in close partnership with him.”

Bubs specialises in goat’s milk infant formulas, but also offers the cow’s milk variety, along with rusks, cereals, and vegetable and fruit-based snacks. 

It has a focus on China, where it inked a deal in June with baby products retailer Kidswant via its joint venture, Bubs Brand Management Shanghai Co., which was formed in March with China’s Beingmate Baby & Child Food Co. In April, Bubs entered an alliance with local pharmacy retailer Chemist Warehouse, which has e-commerce links with China.

And the infant-formula maker earlier acquired Deloraine Dairy which is approved to ship baby formula to China. Last year, Bubs formed a deal with online distributor Hipac, building on its existing network in China that includes a merchandise agreement with Alibaba and distribution agreements with New Times Asia and on-line platform JD.com.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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