Danone has launched a range of dairy products in Bulgaria targeted at male consumers.

Danone for Men is a line of products including drinkable and spoonable yoghurts containing 5% fat and lactic acid. The products have been developed and tailored entirely to the tastes, preferences and needs of men, the French dairy giant said.

The packaging has a “sleek and elegant” black square design. Variants include peach and nut flavours.

Earlier this week, US firm Powerful Men said it is in the process of securing listings in the UK and Ireland for its Powerful Yogurt brand, which is targeted at male consumers. The product was first launched in the US last year.