Campbell Soup Co. is launching a line of organic “vegetable-forward” soups in the US under the Souplicity brand.

The range is a line of HPP (high pressure processing) fresh refrigerated soups made from “simple” ingredients that are organic, non-GMO and free from preservatives, Campbell said.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“While more than half of consumers looking for foods that are both organic and made with simple, recognisable ingredients, there has been minimal innovation in the fresh refrigerated soup category to meet these demands,” Todd Putman, general manager at Campbell’s C-Fresh unit, said. “With Souplicity, we’re bringing bold flavours and variety to consumers who crave a fresh culinary twist on a classic.”

The range includes four flavours: roasted red pepper tomato gouda, carrot curry ginger, corn poblano lime and broccoli parmesan lemon. 

Souplicity is being distributed via organic food supermarket Earth Fare beginning this month. It comes in 17.6-ounce containers for an RRP of US$5.99.