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April 1, 2021

Campbell sells Plum Organics baby-food brand to Sun-Maid

By Leonie Barrie

US food giant Campbell Soup Co. has sold its Plum Organics baby-food brand to local snacks business Sun-Maid Growers of California for an undisclosed sum.

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The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
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Fresno-based Sun-Maid said the range of organic baby food and kids’ snacks fits well with its offering of better-for-you whole fruit snacks. 

Harry Overly, CEO and president of Sun-Maid, said: “Plum is a natural fit for the Sun-Maid family given our expertise, leadership and rapid growth in healthy snacking, along with our strong emotional connection with family households.

“Its acquisition is an integral part of our continued dedication to providing superior products while delivering category growth. We’re committed to carrying on Plum’s mission of serving babies the very best food from the first bite.”

Plum is the latest non-core disposal from Campbell following deals in late 2019 to sell its European snacks assets – including UK-based Kettle Foods – to Valeo Foods Group and its Australia-based snacks business Arnott’s to private-equity firm KKR.

It had sold its Denmark-based snacks business Kelsen to Italian confectionery heavyweight Ferrero earlier that year.

In January this year, it announced it was to sell its US artisan bread brand Ecce Panis to New Jersey-based Jimmy's Cookies.

Chris Foley, Campbell's president of meals and beverages, said: "The sale of the Plum Organics baby-food brand is part of our ongoing strategic process to create even greater focus on driving growth in the division's core categories of soup, sauces and beverages."

Plum Organics was founded in 2007 by a group of parents on a mission to provide high-quality food to their children. Campbell acquired Plum in 2013.

In February, it was revealed Campbell was facing a consumer lawsuit filed in the US over claims its Plum Organics products contain elevated levels of toxic metals.

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Free Report
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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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