Canadian fastfood chain A&W Food Services has said it will buy all its beef from Canada in a bid to help the ailing beef industry, which has been hit by the discovery of a case of mad cow disease in May.

“Over recent weeks we have been working hard to source sufficient lean beef in Canada to meet our total needs and we are delighted that we can now move to converting to 100% Canadian beef,” Trish Sahlstrom, A&W’s vice-president for purchasing and distribution, was quoted by the Canadian Press as saying.

A&W had previously bought beef from Australia, New Zealand and the US, when there was insufficient Canadian lean beef available to meet the hamburger requirements of its 619 restaurants.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData