Canada Bread has launched five “European-style” rye breads under its Dempster’s brand in its domestic market.
The company, in which Maple Leaf Foods owns a 90% stake, has introduced the products into grocery stores in the province of Ontario.
The range – Mild Light, Fruit & Berry, Golden Grains, Country Caraway and Harvest Pumpernickel – will suit “foodies to families”, Canada Bread said today (25 October). The suggested retail price for the breads is C$2.99 (US$2.93).
“Dempster’s is modernising traditional rye bread by launching five delicious rye varieties. Fans of rye bread will have more flavour choices and newcomers will be introduced to tasty, versatile breads ideal for sandwiches and as an ingredient in recipes,” said John Placko, director of culinary excellence at Maple Leaf Foods.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData