A new poll indicates that the majority of Canadian consumers believe unhealthy food should be taxed at a higher rate than food that is beneficial to health. National food and health agencies in various countries, for example, New Zealand, the UK and the US, have considered imposing higher taxes on unhealthy food, but the proposal has thus far been dismissed as overly draconian and dictatorial.

However, a new poll conducted by Ipsos Reid for Canada’s CTV News and The Globe and Mail indicates that more than half of Canadians believe high fat food such as cakes, chocolate, carbonated soft drinks and potato chips should be subject to a higher tax rate than nutritious foodstuffs and drinks.


IN a country where nearly half the population is clinically obese, concern is widespread to help people slim down, and in particular to encourage healthy eating habits in children.


Some observers draw comparisons with alcohol and cigarettes, ‘vices’ which are already subject to higher taxes. According to the poll, four out of ten Canadians agree that people who maintain a healthy life style should be rewarded with a tax break.


As health economist Dr John Schaafsma told CTVnews.com, “By taxing fat, you’re really killing two birds with one stone; you’re raising tax revenue for the health care system at the same time you’re discouraging the consumption of fat.”


The poll quizzed 1000 Canadians last month, and its results are considered to be accurate within 3.1 percentage points, reported CTVnews.com.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.






To view related research reports, please follow the links below:-


Frying of Food


The Confectionery Market – Global trends and developments


Getting to the Heart of the Matter – The Market for Heart Benefit Foods


The Functional Foods Revolution: Healthy People, Healthy Profits?