Around 74% of Canadians are anxious to improve their eating habits in 2002, according to a survey compiled by the Heart and Stroke Foundation of Canada/ACNielsen.

In response to this statistic, the Foundation has embarked on a public education campaign to help consumers identify healthy food choices by adding a standardized symbol placed on food packaging, the Foundation’s Health Check(TM) symbol, something 92% of those surveyed said would be useful.

Dietician Bretta Maloff, chair of the Health Check(TM) Program, commented: “It’s great news that Canadians want to change their eating habits and are motivated to do so, but good intentions only get them part way there.

“People need tools and reminders to adopt and maintain healthy behaviours. The results of this survey indicate that Canadians are ready to change. That’s where we come in. We’ve got a ready-made program to assist them right where most food purchase decisions are made – the grocery store.”

Food bearing the Health Check(TM) symbol, a small rectangle containing a circle, the words Health Check(TM), a check mark and the words Heart and Stroke Foundation, will meet certain nutritional criteria, approved in Canada’s Food Guide to Healthy Eating. Throughout January, hundreds of products bearing the symbol are available in some 2,400 participating retailers across Canada.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Doug MacQuarrie, general manager of Health Check(TM), commented: “A majority of Canadians find food labelling confusing, and they’re looking for simple ways to make healthy choices.

“The Health Check(TM) symbol is a tool that simplifies their decision-making – and we want more Canadians to know about it.”