Chocolate company House of Brussels has announced the launch by its subsidiary ChocoMed of a line of health and wellness nutraceutical chocolate bars under the name ‘Pure Chocolate’.

After almost two years of development, ChocoMed, working with some of the largest international nutraceutical developers and providers is now bringing to market a delicious gourmet alternative to pills and capsules for the health conscience consumer, it said.

This has been no easy task in that many of the native nutraceuticals either have an overwhelming negative taste or interact and break down the chocolate matrix in both look and texture, it said. Not so with ChocoMed’s Pure Chocolate line. The ChocoMed team paired with its parent, internationally acclaimed chocolatier House of Brussels Chocolates has overcome these inherent problems and are now delivering a tantalizing and scrumptious product for health conscience chocophiles world wide.

“As a practicing orthopedic surgeon for more than thirty years, like most other Medical Doctors, one of my main concerns dealing with patients has been getting them to comply with a consistent medication regimen,” said ChocoMed president, William Donovan MD. “Now most of us are familiar with the Mary Poppins song which told all our children that, “Just a Spoonful of Sugar Makes the Medicine Go Down…”. A common sense revelation that we all have used on our children and have been seeing more and more of in pediatric environments like vitamin “Gummy Bears”.

“But what about adults? The same nutraceuticals that taste bad to children, usually taste bad to adults,” he said. “So when I was approached by House of Brussels some two years ago, with the concept of marrying gourmet chocolate with nutraceuticals and maybe one day drugs, tailored more so for the adult market, I not only immediately concurred with the need, but asked to be involved.”

“Functional chocolates are part of a larger transformation using food systems to deliver supplements for specific medical conditions, such as Folic Acid for women, MCHC for soft bones, Q10 and other antioxidants for anti-aging etc,” said Tim Donovan, ChocoMed’s managing director and product development coordinator states. “ChocoMed has targeted specific medical diseases that are ideal for a chocolate delivery system.”

“It is not just the matter of mixing in some Nutraceutical liquid into chocolate,” Donovan said. “Even more important than the challenge of delivering a tasty and attractive looking solution is delivering a product that delivers what we say in a harmless manner. For each of our products, in collaboration with our above mentioned Nutraceutical partners, we have accumulated reams of studies confirming the good, and verifying the safeness of our products.”

“These initial six products are only the beginning and are now available for wholesale distribution under ChocoMed’s branded “Pure Chocolate” label, as well as custom packaged in volume,” he said. “We are working on several more nutraceutical chocolate solutions in truffles as well as bars, and as a physician, hopefully one day medical solutions as well.”

“Bill and his team have done a magnificent job of spearheading the development of the Pure Chocolate line,” said Grant Petersen, House of Brussels president. “From the response we have received from several world wide retailers we have consulted with on these products, we have every reason to expect a bright and very profitable future for this unlimited niche in the high end gourmet chocolate industry.”