Canadian retailer Loblaw has added lines of “healthier” foods to its flagship own label President’s Choice.

Loblaw has launched products including cereal, yoghurt and side dishes into the range.

“Research shows that eighty-five percent of Canadian families use mealtime as an opportunity to teach their children about healthier eating,” said Tina Stewart, a registered dietitian for Loblaw. “Getting your family to make more nutritious choices can be tricky which is why we created some new and easy ways to incorporate healthier eating into breakfast, lunch and dinner.”

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