Drug manufacturer Pfizer has introduced cough syrup into child-friendly freezer pops in Canada.

It claims they will help soothe throats as they melt, as well as tasting attractive to children. Benylin Freezer Pops are packaged in colourful kiddie packaging, featuring a little yellow mascot with one of the pops in his hand.

Each ice pop contains 7.5mg of the cough suppressant Dextromethorphan and Pectin and they come in Icy Orange and Glacier Grape flavours. Every individual pouch is an exact portion of medicine, which must be cut open with scissors to discourage children from biting them open, as they do with the medicine-free version of the popular frozen treats.