Canadian grocery shoppers are warm to self-checkout, with 27% more likely to shop at a store that has the service.

A recent survey of 1000 adult Canadian shoppers shows enthusiasm for the self-service option derives from the belief that self-checkout results in shorter lines, faster checkout, privacy, and control of the process.

Furthermore, most shoppers prefer to see checkout staff reallocated to aisle assistance, greeter stations, or customer service desks. Forty-eight percent of shoppers want more staff resources allocated towards store cleanliness and well-stocked shelves, factors – along with customer support throughout the store – consistently identified by Canadians as having great impact on how they choose where to shop. Other self-service options in demand by respondents to the Ipsos survey are bill payment and personalised promotion kiosks.