Loblaw, Canada’s largest food retailer has vowed to sell only “sustainably sourced” seafood in its stores by the end of 2013.

Executive chairman Galen Weston said the world’s oceans are “facing an unprecedented crisis” and Loblaw has set out a ‘Sustainable Seafood Policy Initiative’ to determine how it sources seafood.

Over the next 12 months, Loblaw said it would begin assessing all sources of wild and farmed seafood in partnership with the World Wildlife Fund.

The retailer has also promised to work through its supply chain to prepare for audits to MSC standards.

The retailer admitted yesterday (20 May) that some “very tough decisions” on supply would have to be made “ including the phasing-out of unsustainable supply where it cannot be demonstrably improved”.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Loblaw’s plans have won support from the WWF. “This initiative is one of the most ambitious and comprehensive steps we have seen from a grocery retailer in Canada, and indeed the world,” said WWF-Canada president and CEO Gerald Butts.