In a bid to inform consumers about whole grains, Canada’s Whole Grains Bureau has launched a website providing nutritional information.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


According to a poll carried out for the bureau in August, although 79% of the 1,100 respondents said they knew what whole grains were, only a few consumers could correctly identify whole grain products.


The Whole Grains Bureau said the site provides perspectives and recommendations from registered dieticians and the nutritional accuracy of the website’s content has been verified by a team of registered dieticians.


The Whole Grains Bureau is sponsored by Canada Bread’s Dempster’s WholeGrains.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now