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July 15, 2016

Canadian start-up launches low-sugar Smart Sweets

A Vancouver-based start-up has launched a new brand of "smart" candy in Canada that contains just 2g of sugar in every bag.

A Vancouver-based start-up has launched a new brand of “smart” candy in Canada that contains just 2g of sugar in every bag.

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Disruptive start-ups to watch out for

2021 was a record-breaking year, with more businesses breaking into the billion-dollar club. Many start-ups have achieved or retained the unicorn status by the end of the year to reflect nearly a fivefold growth from that in 2020. This boom can be linked to a financing frenzy spurred by the quick adoption of technology and innovative solutions by start-ups gaining traction in response to the pandemic. However, the start-up ecosystem is now facing turbulent times for fundraising as investors seek long-term business strategies, valuations, and a route to profitability amid uncertain market circumstances. Nevertheless, 2022 has the potential to carry forward the momentum with multiple entities having a fair chance of being in the right place when aided by the right technologies. GlobalData leverages the power of alternative data to examine the health of start-ups across multiple dimensions including the quality of their innovations, market presence, and the funding they can attract. This helps our clients to analyze the disruptive potential of start-ups for early alliances, investments, and acquisition prospects to develop future-proof strategic roadmaps for a competitive advantage. Read our report and gather insights on the following topics:
  • Recent Unicorn trends
  • Unicorns in 2022
  • Future Unicorns
  • Start-ups to watch out for
Start-up ecosystem outlook by top geographies
by GlobalData
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Smart Sweets started selling nationally online yesterday (14 July) and onto retailer shelves in British Columbia. Initial products in the range include gummy bears that boast 2g sugar “and the functional benefit of 24g plant-based fibre for the entire bag”. The firm said every ingredient used is non-GMO, “always real and never artificial, and the gummy bears are coloured with beta carotene and carrot”.

The founder and CEO of Smart Sweets Tara Bosch said: “It’s about kicking sugar but keeping candy and creating a movement based on smarter choices. I believe we should be able to enjoy our favourite foods while feeling good and treating our bodies right.”

Entrepreneur Bosch started Smart Sweets just a year ago from her home kitchen and the business was incubated by the national charitable organisation The Next Big Thing Foundation.

Shortly after being selected for The Next Big Thing Foundation, Smart Sweets won the British Columbia award for best emerging start-up and secured CAD105,000 (US$82,000) in debt financing.

Related Companies

Free Whitepaper
img

Disruptive start-ups to watch out for

2021 was a record-breaking year, with more businesses breaking into the billion-dollar club. Many start-ups have achieved or retained the unicorn status by the end of the year to reflect nearly a fivefold growth from that in 2020. This boom can be linked to a financing frenzy spurred by the quick adoption of technology and innovative solutions by start-ups gaining traction in response to the pandemic. However, the start-up ecosystem is now facing turbulent times for fundraising as investors seek long-term business strategies, valuations, and a route to profitability amid uncertain market circumstances. Nevertheless, 2022 has the potential to carry forward the momentum with multiple entities having a fair chance of being in the right place when aided by the right technologies. GlobalData leverages the power of alternative data to examine the health of start-ups across multiple dimensions including the quality of their innovations, market presence, and the funding they can attract. This helps our clients to analyze the disruptive potential of start-ups for early alliances, investments, and acquisition prospects to develop future-proof strategic roadmaps for a competitive advantage. Read our report and gather insights on the following topics:
  • Recent Unicorn trends
  • Unicorns in 2022
  • Future Unicorns
  • Start-ups to watch out for
Start-up ecosystem outlook by top geographies
by GlobalData
Enter your details here to receive your free Whitepaper.

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