US agri-food giant Cargill is looking to expand its plant-based food offering in China following a successful trial of alternative-meat products with fast-food chain KFC.
A three-day pilot this week for Cargill-manufactured faux chicken nuggets at Yum Brands-owned KFC outlets in Shanghai, Guangzhou, and Shenzhen was deemed a success after some 7,000 coupons required to purchase the food from the chain’s app were sold. In Shanghai, the coupons sold out in one hour.
Now Cargill is planning to launch a range of plant-based products in China at the end of June for both the foodservice channel and in retail through a brand called PlantEver. It will be sold online and in stores.
News agency Reuters quoted Jackson Chan, managing director of Cargill Protein China, as saying: “The launch is just the beginning and we look forward to continuing to innovate.”
Cargill raises and processes poultry in China.
China is proving fertile ground for plant-based food providers. US-based Beyond Meat recently entered the market with its alt-meat produce through a deal with coffee chain Starbucks.
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