Carrefour has launched a line of own-label vegetarian products in France, with the retailer saying it is the first grocer in its domestic market to roll out a private-label range in the category.
Eleven of the 16 products in the Carrefour Veggie line are also suitable for vegans, the company said.
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Carrefour described the food as “a varied and affordable range featuring many simple and easy-to-cook formats”, including wheat and onion nuggets, tofu burgers and cereal and vegetable pancakes. The product, stocked across chilled and frozen, are on sale at between EUR2.10 (US$2.24) and EUR3.50. They are available across all of Carrefour’s store formats and are also being sold on its e-commerce sites.
The catalyst for the range came from a consumer’s suggestion to Carrefour when the retailer marked the 50th anniversary of the establishment of the company. The grocer run a campaign called If I were Carrefour and asked for votes on a range of ideas submitted online. Carrefour said “significant numbers” expressed interest in a vegetarian range.
