Cecinas Winter will achieve end-of-year sales of US$47m, according to general manager Antonio Simonetti. This represents an 18% increase on 1999 and 20% increased volume to 24,000 tons of meat products. Simonetti predicts sales to increase by a further 13% in 2001.
The family-owned company, founded 60 years ago, holds a 15% market share in sales of cured- and sausage-meat, and its 10,000m² food plant processes 3m kilos of meat products per month. From the company’s range of 100 products, a type of frankfurter, vienesas, is the most popular, representing 30% of all sales. Other principal products are Mortadella (17%), ham and longanizas, spicy pork sausage, (15% each), and pate (10%).
In 2001, the company plans to invest US$3m in its technology and distribution network. Simonetti says the company has applied to the Agricultural and Livestock Service (SAG) for authority to manufacture products for exportation. Providing the SAG’s hygiene standards are met, it should receive approval by April 2001.
Cecinas Winter is also developing new products, such as marinated meats and frozen meals, which it hopes to launch in the second quarter of 2001.
By Steve Anderson
