China-based snack food manufacturer American Lorain today (3 May) announced that it is expanding its instant rice line with a range of frozen rice products to be sold under its Lorain brand.
It said that the new frozen rice range is being produced at its Beijing Lorain facility and is being promoted in key markets in China. The line will be available at local grocery and convenience stores, as well as international retailers such as Carrefour.
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American Lorain said it is planning to introduce new varieties and flavours of instant rice products to cater to the different regions of the country.
