Australian dairy firm Bega Cheese has secured a contract to supply Chinese retail group Chongqing General Trading Group with UHT milk.

Bega said the deal is expected to generate revenues of approximately A$100m (US$88.7m) over five years. 

Bega CEO Aidan Coleman said: “The company is very pleased to form this partnership with CGTG and it is a strong endorsement of the reputation of the quality of Bega product and the bio security of Australia as a dairy producing nation. We see this as a first step in developing a comprehensive UHT offering in the future.”

Australian and New Zealand firms are looking to increase their presence in China amid growing consumption of dairy products.

The Bega brand has been sold in China since 2000 and Bega Cheese has exported milk powder, infant formula and cream cheese to the market. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

See Also: