New Zealand dairy giant Fonterra has confirmed that it intends to triple its milk exports to the Chinese market during the current fiscal year.
However, the group, which was caught up in last year’s melamine scandal, said it would focus on growing its existing business in China and not invest in local dairies “in the short term”.
The company aims to boost milk exports to 160,000 tonnes, a spokesperson for the group told just-food.
“It’s an internal estimate of our sales through Fonterra China for 08/09,” the spokesperson said.
The company said that over the next 12 months it expects sales to grow because the price of imported products will be more “competitive” compared to domestic prices.
“We also expect to sell more standardised commodity products (skim milk powder/whole milk powder) into China. But those volumes are dependent on what imports are needed at any given time, on climatic factors, and also relative pricing of domestic product versus imported,” the spokesperson said.
Fonterra is also banking on continued higher demand for “non-Chinese origin ingredients”, consisting of various products, including foodservice goods and high-end infant formula.
Chinese consumers have had their confidence in Chinese dairy products shaken after baby formula contaminated with melamine sickened thousands of children across the country.
The first dairy group linked to the contaminated formula was Chinese company Sanlu, in which Fonterra held a 42% stake.
While the New Zealand group has been cleared of any wrong-doing, the spokesperson said Fonterra currently had no plans to invest in domestic producers and had taken an important lesson from the incident.
“Fonterra is currently focused on its existing business in China and has no plans to reinvest in the short term. However, we remain optimistic about the China dairy industry and open to potential investments there in the longer term. Any such investment would rely on us having sufficient control of the supply chain.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData