Two top Japanese food makers have announced expansion plans in northern China to take advantage of rising demand for premium foreign food in the country.


Facing shrinking demand at home, Kikkoman Corp. and Yakult Honsha Co. are both boosting output in China as incomes rise and a growing middle class worries more about the quality of China’s domestically-made food.


Kikkoman will set up a joint venture with Shijiazhuang Zhenji Brewing Group Co. in Hebei Province this autumn to manufacture soy sauce and other seasonings.


Already established in the south and east of China, Kikkoman said the time was ripe to expand all over China.


“The price of Kikkoman soy sauce is on average much more expensive than local production, but we are set to win over more customers with Kikkoman’s superior taste and quality,” a spokesman for the company told just-food.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Meanwhile, Yakult plans to set up a wholly-owned subsidiary in Tianjin by next summer and begin production of its Yakult probiotic fermented milk drink at the start of 2011.