UK-based fresh fruit producer BanaBay has opened an office in Shanghai.

Managing director Mark O’Sullivan said the decision to set up a China office came “following rapid growth in China and strong interest from other areas in Asia”. The firm is headquartered in the UK.

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Banabay has secured five “significant” customers over six ports in China over the last year. It expects to be exporting 150 containers of bananas a week by the end of next year.

O’Sullivan said the dedicated Shanghai office would enable Banabay to provide customers a direct contact, “strategically based at the port”, and an operations manager who “understands the local marketplace”.

David Guo has been appointed operations manager for the Shanghai office.

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