A government survey has found that 60% of Chinese consumers still prefer to buy fresh food every day from wet markets.

The news comes as a relief to wet market traders, recently buffeted by an outbreak of bird flu and increasing competition from supermarket chains. 

The survey, conducted by the Census and Statistics Department, found that the majority of the 1.9m households surveyed between October and November last year believed that fresh food was fresher at the wet markets. They also believed that food was cheaper when bought from the markets.

Just 12% of the households bought items such as fruit, vegetables, poultry, eggs and seafood at supermarkets, revealing that they preferred a more hygienic environment and a more convenient location.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.