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June 2, 2021updated 03 Jun 2021 10:36am

Cloetta reveals sustainability strategy

Sweden’s Cloetta has joined the Science Based Targets initiative as the confectionery maker seeks to reduce its carbon footprint by 2025.

Cloetta, the owner of the Candyking and The Jelly Bean Factory brands, has at the same time unveiled a new sustainability agenda.

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Called A Sweeter Future, with a key aim to lower the company’s carbon emissions by 30% over the targeted timeframe, the programme uses 2019 as the base year. It has been broken down into three areas covering consumers and products, its direct employees and those in the supply chain, and the environmental impact on the planet.

Cloetta said it will seek to include more options across its portfolio using natural and functional ingredients, increase vegan choices and produce more confectionery with either less or no sugar. The company added around 20% of its products comply in the sugar area and 15% in the vegan category.

In terms of the people component, Stockholm-listed Cloetta said it will “actively expand its partnerships to improve the socio-economic and living conditions in the supply chain”.

Thomas Biesterfeldt, the company’s chief marketing officer, said in a statement: “Consumers are at the heart of our company and our purpose. By integrating the lead of our sustainability work into the marketing organisation, we bring the discussion and impact closer to our consumers and naturally integrate it into our brand and business plans.”

Cloetta said it reduced greenhouse gas emissions by 28% last year for every tonne of product sold.

A company spokesperson confirmed the reductions made during 2020 will contribute toward the 2025 goal, pointing to last year’s annual report, which said: “Total carbon emissions (scope 1 and 2) decreased 28% from 27,407 (2019) to 19,699 tonnes CO2e.”

CEO Henri de Sauvage Nolting added: “It’s ever more important to align our targets with the global effort to reverse climate change. A Sweeter Future has an approach that requires our stakeholders across our value chain to get involved in the ambitious journey to create real impact.”

The Science Based Targets initiative, or SBTi, is a partnership between the globally spread Carbon Disclosure Project (CDP), the United Nations Global Compact, the World Resources Institute and the World Wide Fund for Nature. It is focused on encouraging companies to set net-zero emissions targets as the world aims to keep temperature increases to below 1.5°C.

 

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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