Coca-Cola has moved to cool talk in India is set to launch milk-based beverage Vio in the country.

Local reports have claimed Coke is planning to roll out a version of Vio, its carbonated milk-based beverage, in the country.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The Economic Times quoted an unnamed source who claimed the soft drinks giant is looking to launch a non-carbonated version of Vio into India early next year.

However, a spokesperson for Coca-Cola’s Indian arm told just-food: “We already have an offering in the dairy space – Maaza Milky Delite – which has [a] presence in select markets. Vio is a global brand and is therefore an option available to us, should we choose to launch another product in the dairy segment. It is too early for us to comment on a possible launch of this brand in India.”

The soft drinks giant first launched Vio in the US in 2009.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now