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September 4, 2017

Columbus Craft Meats launches uncured, antibiotic-free salami line

US deli meat brand Columbus Craft Meats has launched three varieties of pre-sliced antibiotic-free uncured salami.

By Andy Coyne

US deli meat brand Columbus Craft Meats has launched three varieties of pre-sliced antibiotic-free uncured salami.

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The new product line from the San Francsisco-based firm – owned by Arbor Investments – follows the launch of its pre-sliced, antibiotic-free deli meats last year.

The new range consists of uncured Italian dry salami, uncured Genoa salami and uncured pepperoni.

As uncured products these three salami are also made without added nitrates or nitrites.  

According to research from Nielsen, antibiotic-free pre-packaged deli meat is growing at a rate four times faster than conventional pre-packaged deli meat.

The new Columbus Craft Meats products will be available in US retailers this month.

The company is celebrating its 100th anniversary this year. According to Nielsen it is now the most broadly distributed deli brand in the US.

CEO Joe Ennen said: “For the past 100 years, we’ve been stubborn about not changing the recipes of our products, but one of the changes we are making is converting to meat from animals raised without antibiotics. It’s the right thing to do.”

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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